car dealership during covid pandemic

Car Dealerships Adapts To The Pandemic

The COVID-19 pandemic came as a shock to us all and it is still affecting us at present. Although my friends and family in Italy have gotten through the worst of it, the lingering after-effects of COVID-19 are still very apparent in everyday life.

Through the months, we’ve all learned to adapt and make necessary changes in order to continue with our lives amidst the presence of the virus.

Likewise, it is no exaggeration to say that carmakers and dealerships including luxury brands like Alfa Romeo were also affected by this pandemic, and in many way they have received the worst end of the deal. The good news is that, to varying degrees, they have also managed to adapt to the situation in different ways…

Car Dealership Scenario And The Pandemic

Before the pandemic, the scenario on car dealerships usually involves a huge open space with various car models on the show floor. There are even additional cars stored on-site and they can also be test-driven. For luxury dealerships, like those that offer Alfa Romeo vehicles, additional amenities would be available. Such would include a comfortable seating area, refreshments, and a WiFi connection. There may also be entertainment sources like TVs or magazines. 

However, with the current pandemic, the number of people who go to the showrooms has considerably decreased. This may be due to clients own precautionary practices or due to the imposed guidelines as a response to the pandemic. Nevertheless, car dealerships can’t just sit down and wait. They have to figure out a way to better reach their clients. 

Adapting Through The Pandemic

One of the things that car dealerships and showrooms are now doing is to show off their inventory through the online route. Some are conducting video conferences to showcase the vehicles. Others are creating virtual tours on their websites. Some, which do not have a website, have created theirs for better access. Additionally, some improved their existing websites to make it easier for users to navigate and use. 

Another great adjustment that car dealerships make is to bring the fully sanitized vehicles to their customers for a test drive. Of course, social distancing is still being implemented in their physical locations. Plus, limited numbers of clients at a time may be allowed to enter the facility. 

Finding the available cars online makes it much easier for clients to choose the car that they like and to choose which dealership to buy from. Research online is easier for clients but dealerships should also remember to improve their customer service. If a client inquires about a certain car, it is best to get back at them as quickly as possible or else they’ll likely lose the client. 

Nowadays, paperwork can also be done through email or through phone transactions. This makes it much easier for clients to accomplish all paperwork needed for the purchase. Once everything is set, the client can now pick-up the car from the shop. Dealerships do their best to prevent the spread of the virus by taking extra precautions. They are likely to wear protective gear and limiting the number of people allowed inside. 

Conclusion

Although everyone is facing challenges due to the current COVID-19 situation, there is nothing better to do than to learn to adapt. We can’t just wait for things to be over and we have to be careful. The government has already instructed everyone about taking precautionary measures. It is the duty of the dealerships to ensure that their clients feel safe enough to deal with them. The availability of online transactions or marketing is a gift that every dealership should consider using.

Alfa Romeo - King of Italian Moto Machines

Alfa Romeo – The Luxury Brand That Won’t Quit

The Alfa Romeo is a well-loved European brand that produces fine quality luxury vehicles. It’s a resilient brand that has had a lot of close calls but they always seem to pull themselves back up again.

A look at their catalog will reveal some of the most beautiful cars that were ever made. Look back to a decade ago and you’ll see the magnificent line of luxury cars they have to offer. That includes the Giluletta, Brera, Spider, and Mito.

Continue reading Alfa Romeo – The Luxury Brand That Won’t Quit

Differentiating You Luxury Dealer Brand

Once the domain of a few big-name luxury names companies, the luxury car industry has now become a crowded marketplace, all vying for the heart, eyes, and wallets of high end customers.   Although this might make things tough for car manufacturers, this is a great thing consumers!

Now, in our honest opinion, Alfa Romeo dealerships do a pretty good job of catering to higher-end tastes, there’s always room for improvement!

Below is a good dealership industry article we had uncovered on the ways in which dealerships like Alfa Romeo can improve their experience to set themselves apart from their competition.

Grazie per la lettura!

Continue reading Differentiating You Luxury Dealer Brand

Alfa Romeo: What’s New in 2018?

Alfa Romeo is all about pure driving pleasure. No matter which model it is, all Alfa Romeo cars are built on 3 basic rules – Great Design, Great Power & Great Sound. Every car from this company reminds you of Italy and their famous car craziness. Alfas can very well attend to your speed requirements but there is one thing that has always been a concern for fans – The lack of new models, designs and alterations!

This however is about to change in 2018.

After more than almost 20 years, the Alfa Romeo has something exciting for the US fans. A series of models actually designed for the masses and not just for the rich old folks looking to add another car in their collection.

Continue reading Alfa Romeo: What’s New in 2018?

Alfa Romeo Guilia-2016

Alfa Romeo Giulia: Prices, Specs and 2016 Release

I’m so excited! The 2016 Giulia Specs and Pricing is available – Audi, BMW watch out, Alfa Romeo is going to eat your lunch! Check out this article originally published by TheWeek.co.uk ….

Alfa Romeo will add a stylish entrant into the competitive BMW 3-Series, Mercedes C-Class, and Jaguar XE market space this year when it unleashes its latest saloon – the Giulia…

Continue reading Alfa Romeo Giulia: Prices, Specs and 2016 Release

Fiat Logo

Fiat-Chrysler next move in the US?

Fiat, part of the Chrysler family of automobiles, has been working hard to increase their share of the automotive market in the United States, but there’s no question that their overall plans have undergone massive changes the past several years.

This doesn’t mean things look bleak – in fact part of the reason the company’s 5-year plan is adjusting so much is because of the data they have about how certain vehicles are doing compared to others.

Continue reading Fiat-Chrysler next move in the US?